Traction doesn’t come from shouting from the mountaintops. It comes from solving a problem for someone who knows they have it. The best way to find those people isn’t to shout at everyone, but to hang out in places where…
Pricing often seems like a random choice, a number we arbitrarily pick, that could either deter customers or miss out on revenue. In the early days, we often tend to either copy someone else’s price, or just pick a very…
So here we see that the #1 most common mistake in a first business is focusing on the wrong customer. And that’s exactly what most first businesses do. At YC, we ask a founder to explain the target customer in…
When you have a business idea, you get excited. It makes perfect sense. You KNOW that people would buy it. Problem is, it could be a weak assumption. And if you’re going to bet your hard earned savings, inventory, and…